Top eCommerce Marketing Agencies

Best eCommerce Marketing Agencies – 2020 Rankings

Here you can find the definitive list of the top digital marketing agencies specialize in helping eCommerce businesses grow. Compare the companies based on team size, location and average cost to choose the right partner for your online store:

What Is An eCommerce Marketing Company?

eCommerce marketing agencies specialize in developing digital strategies and designing campaigns that generate brand awareness, attract qualified leads and boost conversions for their clients’ online stores.

Unlike marketing agencies that promote physical stores and usually work on designing business cards and brochures to educate shoppers about new products, eCommerce marketing agencies do a lot more.

They use advanced analytical tools and deal with data to discover the audience’s specific needs and to target clients based on multiple locations.

These specialists also use different methods to optimize their clients’ online stores to make them visible on search engines and bring higher organic traffic.

What Does An eCommerce Digital Marketing Agency Do?

eCommerce marketers provide the same services as regular marketers, but they also deeply specialize in channels, tools and tactics that help online stores grow their customer base such as:

• Social media commerce
• Web shopping
• eCommerce SEO
• Email marketing automation for lead nurturing and customer relations
• And more

What Are The Different Types Of eCommerce Marketing Companies?

There are several types of eCommerce marketing agencies that we can classify based on:

• The types of services they offer: Though most of these agencies offer a full range of eCommerce digital marketing services, some of these digital experts may particularly specialize in video marketing whereas others have experience in the social media marketing or SEO.
• The types of businesses they work with: These agencies tend to work with clients of various sizes, from startups and SMEs to international corporations, specializing in serving businesses with different resources and in different stages of growth.
• The industries they serve: Some eCommerce marketing companies accumulate experience in particular industries organically whereas others choose to specialize in particular niches such as fashion, retail, food & beverage, etc.
• Their location: The best eCommerce marketing companies are based in different locations including California, Chicago, Boston and New York.

How Much Do eCommerce Marketing Agencies Charge?

The best eCommerce marketing companies usually charge per hour. The average cost ranges between $100 and $200.

However, some of these agencies also offer project-based fees. In such a case, the cost of eCommerce marketing services will depend on several factors including:

• Team composition: The number of digital experts who will be engaged as well as their expertise and seniority will affect the final cost of your project.
• Service type: The amount you will be charged can also vary based on the types of services you need where basic solutions will cost less than an intermediate or complex managed services marketing program.
• Tools and third-party charges: eCommerce marketing agencies will also use different resources and tools that will contribute to your project’s success. This may include various assets including analytical and content writing tools and stock images.

5 Reasons To Hire A Digital Marketing Agency For Your eCommerce Business

Here are the top five reasons why your brand needs an eCommerce marketing agency:

1. Increasing Brand Visibility

87% of buyers start a product search online. (Retail Dive)

To have a successful online store you need to be visible to your target market as they search for the types of products or services your online store offers.

SEO is the art of optimizing your website and products around specific keywords to rank higher in the SERPs.

As a part of your marketing strategy, it will allow you to improve your rankings, enjoy higher organic traffic and make more sales.

The best eCommerce marketing agencies have teams of experienced SEO experts that incorporate the best SEO practices to rank you higher on search engines, placing you on your customers’ path as the need for your offering arises.

2. Improving Brand Recognition

Brands have 7 seconds to make a first impression. (Forbes)

The eCommerce market is witnessing intense growth. The number of newly created online stores is constantly on the rise which makes this industry one of the most competitive ones.

One of the key factors to stand out and differentiate from your competitors is by turning into an authentic brand that has a strong and eye-catching image.

You have just a few seconds to impress your audience, so make sure you incorporate branding elements that will attract your audience’s attention and make them convert.

Great examples of young eCommerce stores that have capitalized on strong branding are:

• One Dollar Shave Club: They developed engaging promotional videos that received 5 million views in the first three months of its launch.
• ASOS: This company launched the so-called #AsSeenOnMe campaign which asked customers to share pictures of themselves with ASOS products on Instagram. This was a successful idea that brought the brand 124K posted looks in seven months.
• Glossier: They focused on building brand recognition and making consumers remember the company. Thus, they implemented a distinctive shade of pink for their branding activities. In the strategy they used, the main focus was on random objects in that particular color rather than on their products. This was a successful campaign that made the color pink become synonymous with their company. So, today its fans use the hashtag #glossierpink in their posts.

3. Creating Loyalty And Trust

Marketers who focus on blogging are 13x more likely to see positive ROI. (HubSpot)

Trust plays an important role in eCommerce mostly because it influences consumers’ buying decisions. For shoppers to make purchases they need to feel confident about brands.

One of the most effective ways to get your audience to trust you is by sharing unique and meaningful content. When they are able to find the answer or the solution they are looking for in your articles, you are providing them with a pleasant experience with ultimately results in building loyalty.

The best eCommerce marketing companies also have a team of content and copywriters. They will elaborate on the problems and questions your target market has to make them engage, get to trust you and then convert.

4. Reengaging Users

72% of millennial consumers are favorable to retargeting. (Neil Patel)

One of the biggest problems eCommerce businesses face is cart abandonment.

In fact, there were 74.58% uncompleted purchases in 2018.

Retargeting is one of the most effective marketing methods to reinforce brand retention and purchase intent.

Using the right tactics, an eCommerce marketing company can help you win your potential customers back and make complete their purchase.

5. Boosting Sales

Online stores that are present on social media enjoy 32% more sales. (bigCommerce)

Social media plays an important role in eCommerce marketing because it can influence buying decisions and impact your brand reputation.

66% of Facebook users like or follow a brand. So, when they want to make a purchase they will research your profile or page to see how trustworthy you are.

They will look at things like:

• Reviews
• Content
• Company info

Your eCommerce marketing agency will make sure your profile or page looks professional. They will also deal with reviews and share engaging posts that will make your followers take action.

How To Find The Right eCommerce Marketing Company For Your Business

The key aspects to focus on when researching eCommerce marketing companies:

• Portfolio: Make sure you visit the companies’ websites to see their work and past clients. Focus on the projects similar to yours; Review quality and results. Select candidates that match your expectations.
• Cost: Ask yourself how much you are able to spend on eCommerce marketing. Your budget will dictate the scope of your project, as well as focus your search geographically as you may be able to achieve high quality for less by hiring an overseas agency.
• Reviews: See what previous customers say about these firms and search for social proof of their reliability. This will help you find a trustworthy partner who has demonstrated experience and has delivered measurable results.
• Cultural fit: Study the agencies’ management and communication style as well as their compatibility with company culture. It is important to choose a partner that is communicative and shares the same values as you since it enables seamless collaboration.
• Project management: Ask every potential eCommerce digital marketing agency to describe how they manage their teams, whether they use any project management tools and what methodologies they employ. The companies that are well-organized are more likely to meet deadlines and finish your project successfully.
• Strategic approach: Understand what is their approach towards digital marketing, how they create their strategies, what metrics they track and how they stay up-to-date with the latest trends. By considering their answers, you will be able to tell which of them can be the right fit.

10 Questions To Ask Before Hiring An eCommerce Marketing Agency

1. What digital marketing services do you offer?
2. What industries do you have experience in and where can we see your up-to-date portfolio?
3. What is your approach to eCommerce marketing? How would you develop a strategy that aligns with our needs?
4. Can you explain your SEO strategy?
5. What project management tools and methodologies do you use?
6. Would you provide us with analytics reports on the progress of our project and which metrics will you track?
7. What kind of experts would work on our project?
8. What kind of ROI should we expect?
9. What is the deadline for the project?
10. How do you form your pricing plans?

Last Tips To Consider To Ensure The Success Of Your Partnership

The eCommerce market is highly competitive and it takes incorporating the best marketing practices to stand out from the crowd.

The best eCommerce marketing agencies specialize in developing business growth strategies that:

• Increase brand visibility
• Improve brand recognition
• Create loyalty and trust
• Reengage users
• Boost sales

To choose the right partner, go back to our table, compare agencies’ average rates, team size and locations. Then visit their websites to go through their testimonials portfolios.

After your project starts, here’s what to do to make the most out of your project:

• Track performance metrics: Consider the reports your eCommerce marketing company provides you with to understand the behavior of your audience, your business progress and whether the strategies your partner uses work.
• Follow the latest trends: Digital marketing best practices continuously change. So, you need to be aware of emerging developments to understand what your partner is doing and why.
• Be cooperative: Being cooperative is of key importance for the project’s success. Thus, make sure you always find time for your business partner to discuss their strategies and your project’s progress.

Best of luck!

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